Methodology for Building Trader's Investment Strategy Based on Assessment of the Market Value of the Company

Purpose: The purpose of this research is the formation a methodology for investment decision making by trader in stock market, based on enterprise value indicators. Design/Methodology/Approach: decisions method descriptive statistics used to describe findings analysis dynamics selected indicators characterizing level company’s shares market value, grouping statistical data process forming groups сombinating building trader’s strategy and choosing optimal combination financial (as well as ranking formed combinations profitability) that characterize making. Findings: study revealed eliminate risks increase efficiency trading operations can be an economic mathematical set evaluate value. combinatorics regression efficiently methods strategy. Practical Implications: proposed allows comprehensively assess basis which possible develop effective strategy, become practical tool conducting operations. Originality/Value: use us adjust (investment) specifics external internal factors functioning each individual company also provide comprehensive